Using the page: functionality and usability as a start point. The relevance of web 2.0, whether marketing jargon or not, is the intent of the website and its understanding of the modern Internet and its users.
Excerpt from WikiPedia
“The term Web 2.0 is associated with web applications that facilitate participatory information sharing, interoperability, user-centered design...
...it does not refer to an update to any technical specification, but rather to cumulative changes in the ways software developers and end-users use the Web.”
What is in store for the future... is anyone’s guess and it would be a brave soul to predict a year from now what. We however keep an eye on Internet trends and the evolution of best practices.
Words from a brave soul about the future net
The ever forward push to blend smart mobile media, such as the iPhone and Google Android devices means content is becoming focused, quick, and thanks to the embrace of newer technology, content is becoming more dynamic.
This brings more avenues to expose your business to consumers.
People have better access to the Internet for longer periods of time, thanks to mobile Internet devices. When marketed and implemented correctly, you are literally always a finger length away to your market.